Natural makeup is the icing on top of your natural skincare routine. When you’re careful about what you use on your skin, its an automatic follow that you’ll want to be careful about what you put on top of your skin. Following a natural skincare routine with non-natural makeup is like preparing a mouth-watering vegetable ratatouille and topping it off with deep-fried chicken.
It’s ok – we’ve all been there!
But it should be a choice ‘eh.
If you know what you’re doing, it’s A-OK.
But what you don’t want to be happening is to think you’re using a natural makeup brand only to find out it’s not so natural at all. If you’ve used The Natural Collection from Boots or select products from bareMinerals – this scenario is your reality.
Flip to the ingredients list of these products and you’ll find dimethicone, polysorbate 60 and bis-butyldimethicone polyglyceryl-3. These are man-made ingredients. Choose what looks like natural makeup from these brands and you’re choosing a mixture of natural and non-natural ingredients.
…and that might be just what you’re looking for.. or it might not. If you my friend are a no, you’ll love these next 8 all natural makeup brands.
1. Ere Perez Natural Cosmetics
Ever read the ingredients list of what you think is a natural cosmetic? If you can read the small print without a magnifying glass, your next challenge comes in understanding those wacky sounding science names. Australian based natural makeup brand Ere Perez makes this challenge vanish. Poof. Gone. It’s not magic my friend, instead it’s a lovingly put together list of all the natural ingredients Ere Perez use to make the natural foundation, mascara or blush you happen to be looking at. Just flip to the ingredients list and taadaa!
When a natural makeup brand go this far in helping you to understand the ingredients they’re using, you know they’re the real deal. There’s no silicones in sight, no mineral oil, no petrolatum, no talc and no synthetic antioxidants aka BHA and BHT.
Natural makeup price range: From £14 for a duo of eye shadows to £24 for their iconic oat milk foundation.
Where to shop: You can find the complete Ere Perez natural cosmetics range direct on their website or if you want to combine postage with a few other natural makeup brands try Content – a great place to find a selection of pre-screened natural makeup and cosmetics.
For you If: You’re committed to natural makeup and want to pick from a huge range of cosmetics that not only use natural ingredients but pick ones which are also conditioning for your skin. This my friend is the makeup: skincare grey line.
2. Avril – Organic and Natural Beauty
Switching to natural makeup can at first feel expensive but this isn’t the case with natural and organic makeup brand Avril. The French founded natural alternative to drugstore priced makeup. Now usually you get what you pay for but once in a blue moon, you can actually get a lot more than you pay for. Now that’s the kind of experience that gets you the warm squishies. With skincare, case and point The Ordinary and with natural makeup, case and point Avril.
Natural makeup price range: From €3 for an eye pencil to €8 for a BB cream.
For you If: You want to switch to purse friendly natural makeup. Want to overhaul your makeup routine in one quick swoop? Avril’s a great place to do it on a budget.
Star buy: Avril Lipstick with over 20 colours to choose from.
3. GreenPeople – Natural & Organic Makeup
GreenPeople are a fabulous natural skincare brand that are soon to also become a fabulous natural makeup brand. They have a huge range of natural skincare and a starting range of natural makeup. If you’re looking for a natural mascara which is just as effective as your normal go-to, GreenPeople has answers. The same natural, organic ingredients ethics GreenPeople hero for all their natural skincare products are exactly the same ones they use for all their natural makeup and cosmetics.
GreenPeople are a great go to for sensitive skin types and their natural makeup range is no different.
Natural makeup price range: From £13 for a lip crayon to £21 for natural pressed powder.
Where to shop: Direct at GreenPeople.
For you If: You’re looking for natural organic makeup for sensitive skin.
Star buy: GreenPeople Volumising Mascara.
4. rms Beauty – Natural Organic Makeup
Now rms beauty are a little different in the real natural makeup
crowd huddle. Which is likely because rms beauty is founded by a vogue featured, 35 years in the makeup industry makeup artist – Rose-Marie Swift. Initials which make up the name of this natural makeup brand promising to be even better in performance than non-natural cosmetics.
Rose-Marie’s journey to founding rms beauty was begun because of health issues she developed from working day in and day out with non-natural beauty products. She decided to make a change for herself and others. And so rms beauty was founded.
rms natural makeup goes above and beyond in their commitment to natural and organic. When you choose a natural ingredient there are still grades to choose from. Imagine a bar of 75% cocoa solids dark chocolate. Now imagine a value bar of dark chocolate. It says it’s dark, but switch to the ingredients list and you’ll find ‘cocoa solids 45% minimum’. There’s a clear difference. All natural ingredients do the same thing.
— Cheryl Woodman (@HonestyForSkin) 6 November 2017
You can have unrefined unbleached shea butter, or you can have refined, bleached and deodorized shea butter. Imagine all the extra processing the second has to go through – super high heat and chemical processing can take away goodness from yummy for skin natural ingredients.
This is the rms difference – raw, food grade and organic ingredients in their most unprocessed state.
Natural makeup price range: From £19 for a natural eye shadow to £30 for a natural lipstick.
For you If: You want natural makeup with a ‘you will not notice the difference’ promise plus a guarantee that the natural ingredients will nourish, nourish, nourish. Makeup that acts like skincare.
Star buy: The best-selling rms beauty Living Luminizer.
5. bo.ho Green Makeup
The bo.ho natural makeup brand is a not so well-known French founded range. In fact it’s so French, you’ll have to Google translate their website. Similarly to Avril, natural makeup brand bo.ho aim to make green makeup available to everyone – aka, their price point is to love.
bo.ho are not just committed to being a natural and organic makeup brand, they’re also members of 1% for the planet and foundation for nature and man. When you buy bo.ho green makeup you can feel good for your skin and the planet. Bonus.
Natural makeup price range: £4.19 for a natural eye and lip pencil to £10.49 for a natural foundation.
For you If: You want natural and organic makeup at a steal of a price and want to feel extra good about its ethics.
Star buy: Boho Eyebrow pencil.
6. Lily Lolo – Mineral Makeup
If you’ve been using bareMinerals as a natural makeup brand and now know it has man-made silicones in it you might want to consider Lily Lolo, a natural makeup brand with a cheaper than bareMinerals price tag. In fact, their 17 available shade cult mineral foundation is an almost half the price bareMinerals dupe. Lily Lolo natural makeup is a step between drugstore and premium, if you’re on a budget this is one to bookmark for those extra special natural makeup staples that matter aka a foundation that covers.
Natural makeup price range: From £8 for a pressed natural eye shadow to £15 for their cult mineral foundation.
For you If: You want natural mineral makeup that would dupe bareMinerals at a much cheaper price tag.
Star buy: Lily Lolo Mineral Foundation SPF15.
7. INIKA – Vegan & Natural Makeup
INIKA natural makeup ticks all the boxes. It’s natural, it’s ethical and it’s vegan with a trophy sized cabinet of rubber stamp approvals to prove it. They’re vegan certified, organic certified and Choose Cruelty Free Australia certified. Founded in 2006, INIKA are now a global go to for natural organic and vegan friendly makeup. Their formulas are a match in performance for your past non-natural makeup buys. If you’re worried about switching to natural makeup, INIKA are a high performance go-to.
Natural makeup price range: From £14 for a mineral eye liner to £19.50 for a mineral foundation.
For you If: You want high performance natural makeup with a vegan friendly promise.
Star buy: INIKA Certified Organic BB Cream Foundation.
8. PHB Ethical Beauty – Vegan, Natural & Organic Makeup
PHB ethical beauty is a clean-faced skincare and natural cosmetics brand with another 3 rubber stamps – natural, organic and vegan. Best bit, the price tag doesn’t even reflect it. PHB is focused on natural mineral makeup a great shout for dry, sensitive and acne prone skin types (psst – read more about if makeup can actually make acne worse here). UK founded in 2010, PHB ethical beauty products are made in the UK by a family run company – as if you need more feel good. Pure, handmade, British. What more could you want?
Natural makeup price range: From £11 for a natural and organic lip glaze to £16 for a mineral foundation.
For you If: You want natural organic vegan friendly cosmetics at a pinch of a price.
Which of these all natural makeup brands are you picking my friend? Have you got another in mind and a natural cosmetics brand? Leave me your questions in the comments below…
Cheryl Woodman is a scientist & award winning skincare formulator who’s more friend next door than bow tie wearing professor. As creator of Honesty For Your Skin her aim is to help you care for your skin in the best ways possible. She’s founder of the natural & fragrance free skincare brand Honesty while also hosting 1 to 1 skincare coaching to help you get your best skin yet. Find out more here.